dinsdag 13 april 2010

Gluejeans Juxtapose at LhGWR.


Art Gallery Liefhertje en De Grote Witte Reus in The Hague presents a new release in their exhibition space: Gluejeans Juxtapose.

In 2008 a radical new jeans concept by the name of Gluejeans was launched. It shook up the conservative denim world. The label introduced superbly cut pants in which the parts where kept together with an especially developed glue. Over 2 years of research and development led to this subtle innovation: an ultra strong glue that can be produced in different colours. The application of this glue results in a beautiful composition of lines that gives the jeans its outspoken character. In 2008 the developers of gluejeans were nominated for the Dutch Fashion Awards. They won the Dutch Design Award for ‘Best Product accessories and fashion’.

Juxtapose is a collection that broadens and deepens the jeans concept
Gluejeans. This beautiful follow-up, that can be marked as a new highlight in the design and fashion world, is being celebrated at Liefhertje en De Grote Witte Reus with a Release Presention. Especially for this occasion gluejeans has extended its collection with a new product exclusively for Liefhertje en De Grote Witte Reus!

Release Presentation: gluejeans Juxtapose

Liefhertje en De Grote Witte Reus

Opening: Friday April 23rd at 19.00 uur
Until 29.05.2010

Written for BLEND.

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