Pretty Much Everything.

Foam_Photography Museum Amsterdam is about to put the work of the world famous Dutch photographer duo Inez van Lamsweerde & Vinoodh Matadin on display, just in time for their quarter-life century mark. They are well known for their work for fashion magazines, advertising campaigns, and for their independent artwork. Together, they\'ve done campaigns for YSL, Chanel, Balmain, Gucci, Louis Vuitton, Yohji Yamamoto and Chloé.

Their work has been published in magazines like W Magazine, Vogue and The New York Times. Vinoodh Matadin and Inez van Lamsweerde have become known for their edgy and creative photography, which blurs the line between art and fashion. Rather than taking an outsider view of the fashion world as artists, they have become part of the fashion system, although retaining the freedom to create critical and occasionally disconcerting images.

The exhibition will feature 275 of the duo\'s striking, conceptual works. Art or fashion related photographs, portraits, all in an arbitrary order; the images are classified on personal, formal, social, political and intuitive associations, showing how they\'ve been a part of many artist lives during the past 25 years. To accompany the exhibition, the pair has released their first monograph, a two-volume set containing a momentous 666 photographs.

Inez van Lamsweerde & Vinoodh Matadin
Pretty Much Everything - photographs 1985-2010
June 25th – September 15th 2010
Foam_Photography Museum Amsterdam

Written for BLEND.